We believe that small conscious decisions, collectively, will be the difference to our future and generations to come.

Keely is an emerging female-founded brand developed to drive this collective change. We’ve developed and manufactured practical products that are built to last using only regenerated materials.

For the highest standards of quality and refinement, we have manufactured all our products in Italy. Our materials are sourced from Italy. We are proudly founded in New Zealand. We only produce in small quantities, limiting waste as much as possible.

We are a proud partner of Healthy Seas, pledging 1% of our profits to help them recover ghost fishing nets from our oceans, providing the recovered nylon which is recycled together with other nylon waste, to produce the ECONYL® nylon used in our products.


Read more about our regenerated materials on our transparency page.